Service Level Agreement

Every vehicle in the PURE fleet is a current-model Lincoln Navigator Black Label, maintained to manufacturer specifications and inspected on a rigorous schedule. Interiors are detailed between every ride. If any vehicle does not meet our standard, it is removed from service until restored.

Every PURE Chauffeur undergoes extensive background checks, professional driving certification, and hospitality training. They are briefed on member preferences before each ride. Attire, demeanor, and vehicle presentation are held to a uniform standard.

Scheduled rides arrive at the designated location on time. For on-demand bookings, our target response time is within minutes of confirmation. If PURE cannot fulfill a ride within the committed window, we will communicate proactively and arrange an alternative.

PURE Ride operates 7 days a week within our service area. Standing schedules are guaranteed. On-demand availability is subject to fleet capacity but prioritized for active members. Our concierge line is staffed during all operating hours.

Members can reach PURE through the app, by phone, or by text. All inquiries receive a response within one hour during operating hours. Ride confirmations are sent immediately upon booking. Real-time chauffeur tracking is available in the PURE app.